VMAS

Collaborating with the VMAs & Snapchat to create a first-of-its-kind voting lens for the VMAs’ Best New Artist category and other honoree lenses.
VMAS
Playoffs

THE SAUCE

TEAM

Concept

Design groundbreaking voting lens for the VMAs' Best New Artist category and additional lenses for honorees to offer an innovative way for fans to engage and participate in the awards.

Solution

Develop an intuitive and immersive AR voting lens that ensures seamless interaction with the VMAs' Best New Artist category enhancing user engagement and participation.

Finish

Launch cutting-edge AR voting lens that revolutionizes fan engagement with the VMAs and celebrates honorees with interactive award participation.