VMAs
Best New Artist
Opportunity
Turn the traditional fan vote into an engaging and interactive experience that lives natively on Snapchat. The MTV VMAs requested a way to let fans vote for Best New Artist directly through a Snapchat all while keeping it fun and on-brand.
Goal
Build a fully immersive Snapchat Lens that allows users to cast votes in real-time for their favorite new artist, with dynamic visuals and responsive interactions that matched the energy of the VMAs.
Solution
Our team handled the build from the ground up writing custom scripts to connect with the MTV voting API, designing 3D animations for each nominee, and optimizing the experience for Lens Studio. From motion design to backend logic, we created a smooth Lens that let users vote directly on the platform, helping drive massive fan engagement and set a new standard for interactive awards experiences.
GAllery
